Jamie Taffel

Highwinds

admin — Thu, 12 Apr 2012 12:54:25 +0000

Content Developer for Highwinds
8/2/2010 to Present

Produced online marketing campaigns for 4 brands (IPVanish, Newshosting, UsenetServer and Easynews) while at Highwinds.

For the past 2 years I’ve enjoyed working from Highwinds’ a rapidly-expanding offices Winter Park, Florida. As a member of the Online Services team, I developed online marketing strategies for several new products including IPVanish VPN and the Newshosting App. Our efforts increased subscriptions by a significant percent year-over-year.

2011 Accomplishments:

Multivariate Testing:
Number of Experiments: 29

Best Tests:

Easynews Affiliate Test: Landing page redesign increased conversions by 51.4%.

Version A Version B (Winner!)
UsenetServer headline testing increased conversions by 35.6%.
Changed from “Best Usenet Value Ever” to “Best Quality, Lowest Price” out of 10 potential new headlines.
Newshosting homepage redesign increased conversions by 21% by removing the slides at the top.

Version A Version B (Winner!)
Newshosting headline testing increased conversions by another 21.4%.
Changed from “Newshosting Usenet Plans” to “Newshosting, Your Usenet Connection” out of 10 potential new headlines.
Newshosting increased conversions by 16.7% by testing button text.
Changed “Sign Up” to “Start Trial.”

ISPnews.com: 126 New Posts. 218,402 unique visitors, 265,912 pageviews, About 18k monthly visitors.

Email:

ROI on 2011 Email Campaigns: 320%
Total Emails Sent: 1,909,893
Average Open Rate: 23.33%
Average Clickthrough Rate: 8.23%
Average Conversion Rate: 17%

Bonnier Publications

admin — Thu, 12 Apr 2012 12:10:12 +0000

Online Marketing Specialist for Bonnier
6/2/2008 to 7/23/2010

Produced landing pages, order forms, email, and other online marketing materials for 40+ magazine brands including: PopSci, Parenting, Field & Stream, Outdoor Life, SAVEUR, ISLANDS, and more. Managed development of online marketing tools on Drupal and WordPress for content management and Omniture for analytics.

Bonnier Success Stories:

Bonnier Marine Group online orders up avg. 41% comparing 2009 vs. 2008.
TransWorld Group online orders up avg. 15% comparing Q1 2010 vs. Q1 2009.
Bonnier Travel Group online orders up avg. 21% comparing 2009 vs. 2008.
And again… Bonnier Travel Group online orders up 10% comparing Q1 2010 vs. Q1 2009.
TransWorld Motocross online orders made up 24% of all orders, up from 10% in 2008. Online orders up 81% comparing 2009 vs. 2008.
Florida Travel + Life – In 2010, online orders made up 12% of all orders, up from 3% in 2008. Online orders grew 89% comparing 2009 vs. 2008.

Popular Science Magazine

admin — Wed, 11 Apr 2012 19:47:57 +0000

I contributed to the online consumer marketing efforts of Popular Science magazine as part of my employment at Bonnier. I worked with the Marketing Director of PopSci to create order forms, email campaigns, landing pages, banners, and more.

IPVanish VPN

admin — Sun, 08 Apr 2012 03:16:23 +0000

IPVanish VPN is a VPN brand launched in 2012 by Highwinds. I developed the brand’s online marketing strategy from concept to launch. Our mission is to bring you the absolute best VPN service—the best speeds, the most secure connections, the best technical support, and the most competitive pricing available anywhere. We are excited to begin email marketing efforts for IPVanish in March 2012 and multivariate testing in April 2012.

UsenetServer

admin — Sun, 08 Apr 2012 02:55:40 +0000

UsenetServer is one of the most recognizable names in Usenet because they offer some of the most affordable plans on the market. UsenetServer: Best Quality, Lowest Price. My efforts were focused on email marketing campaigns and multivariate testing.

Newshosting

admin — Sat, 07 Apr 2012 19:54:12 +0000

Newshosting is one of the fastest growing brands in Usenet. Despite the competition, Newshosting has risen to the top of an aggressive market by consistently improving and offering new features, like the Newshosting Usenet Client. I produced email marketing campaigns and conducted multivariate testing.

Easynews

admin — Sat, 07 Apr 2012 15:29:04 +0000

Easynews is one of the leaders of the Usenet industry. For 15 years, Easynews has provided high-quality, browser-based newsgroup access. My duties included email marketing campaigns and multivariate testing.

ISP News

admin — Sat, 07 Apr 2012 03:12:12 +0000

ISPNews, Useful News for Internet Users, is a tech blog that focuses on Internet Service Providers (ISPs) and technology-based art/entertainment. In 2011, ISPNews had 218,000 unique visitors. 100% organic traffic, with absolutely no paid advertising, in about two years and using only content marketing.

Usenet Geeks

admin — Sat, 07 Apr 2012 03:09:37 +0000

Usenet Geeks is a Usenet blog that I developed for Highwinds. Usenet has a very specific audience and as such, we need to know how to talk to them. Usenet Geeks gives us a channel, outside of Usenet and forums, to communicate with our target audience in an informative but entertaining format. …

SAVEUR Magazine

admin — Fri, 06 Apr 2012 13:51:50 +0000

I contributed to the online marketing efforts of SAVEUR magazine as part of my employment at Bonnier. I worked with SAVEUR’s marketing director to create order forms, email campaigns, landing pages, banners, and more.

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Version A	Version B (Winner!)


Version A	Version B (Winner!)