Trackers Earth

Trackers Earth is Portland’s most popular summer camp for kids, with incredible themes based loosely on some things I love, like Harry Potter, Lord of the Rings, and Game of Thrones, plus they have skill-based camps like Wilderness Survival, Stealth, Archery, Blacksmithing, Ceramics, Filmmaking / Photography, and more. In addition to Summer Camps, they run year-round programs for kids and adults.

As the Marketing Director, I lead conversion optimization efforts including: paid search and paid social campaigns, landing pages, email marketing, content marketing, A/B testing, display retargeting, and more.

Work Samples:

Wilderness Survival Landing Page Update: