West Coast Sailing


This sailing apparel and equipment retailer needed to stay on Magento as a platform, but they hadn’t kept up with security patches or updates to the Magento core in years, so I helped bring them up to speed. I upgraded their site, designing and developed a new theme, and imported their site content, products, user accounts, past sales and order history. I also provided SEO keyword research, setup paid search campaigns, and trained them on how to manage their paid search campaigns in-house and maintain about 800% ROI for their campaigns (which they’ve successfully done for about 2 years, with quarterly consultations to make sure they stay on track).

Site: http://westcoastsailing.net/

Services: Conversion Optimization, SEO, Web Design, Web Development, eCommerce


  • 119% increase in revenue from all search channels
  • Revenue from organic search has grown 5.8x
  • Paid search saw a 4.6x increase
  • Website redesign boosted sales 40% YOY